Monday, June 29, 2009

Ethiopian Diary

Finally a breather in between hectic work schedule .. this is the much awaited update on my Ethiopian sojourn .. It is common nowadays to travel to US & UK. A journey to other european countries or may be australia/new zealand would evoke some curiosity, if not more. But a trip to ethiopia!!!! Just the mention left most of my friends amused, interested, shocked and surprised all at the same time. Let me try to tell somethings about ethiopia which may be lonely planet or wikipedia might not have mentioned.

* Ethiopia had very bad famine and a major food shortage in the 80s. But to my great surprise, most ethiopian locals, have a habit of wasting a large part of their food in their plates during lunch and dinner time. Atleast we Indians are taught never to waste even a morsel.

* AC and fans are non existent in the entire country, not even in the best of hotels. Its less to do with technology backwardness and more about the salubrious climate. Much of the country is located at altitudes between 2000m to 3000m above sea level. The capital addis is around 2500m above sea level, now thats as high as Simla.

* Ethiopians follow a form of local orthodox christianity, with some interesting traditions like ritual fasting, engraving a cross on the forehead and tatoos.

* The most famous ethiopian is the runner Haile Gebresellasie, who at various points of time has held every world record in distance running from 1500m to 10000m. Last I heard, he has broken the Marathon world record as well. Now thats inspirational for someone like me, who is still planning to break the 2 hour barrier @ Mumbai Marathon 2010 come january

* Addis Abeba is widely regarded as the political capital of Africa. It is the headquarters of African Union as well as many Africa based UN organisations. Atlast count, there are 78 embassies in the the capital's central business district. Local areas in addis are named after countries whose embassy is located there. Lunch at Rwanda, followed by coffee at the boulevard in Congo and the dinner @ the pakistani restaurant in Namibia. One area to avoid is Chechnya, notorius for its nightclubs and late night brawls.

* Ethiopia is atleast 10 years behind india in development. High cost of communication and poor internet connectivity comes as a surprise to people coming from india. Africa as such is not poor. Countries with gold and diamonds like South africa have been traditionally affluent. Now add oil producers like Angola, Nigeria and a few others to the list. But what the region lacks is a sound political system. Its either the military junta or the communists. Each have taken turns to loot their own people. That is when I really value the democracy we Indians are so proud of, despite its so called limitations

* Ethiopia is among the rare few african countries never to have been colonised, though the Italians tried a couple of times.While the locals are proud of this fact, they have definitely missed out on the perks of colonial rule - good education system, culture & work discipline and to some extent exploitation of natural resources, each of which were contributions of britishers to India.

* My local culture quotient was greatly enriched by two aspects - Ethiopian cuisine and the Eskesta - ethiopian shoulder dance. The cuisine has a strong italian influence, with pizzas and pastas. But the local dhal tadka - called Shiro and the local dosa (pancake) called Injera turned out to be my favourite. One evening to remember, was when I tried hard to teach my hotel chef how to prepare good rasam with rice and ended learning to cook injera-shiro myself :). Among fruits, my favourite is the Cactus fruit. Yes, the same plant which grows in deserts as well as in decorative pots at our homes. I must confess, this fruit is really yummy. I wish to take some back to India, only If the Indian custom authorities are a little more liberal in their rules.

* Eskesta is all about rhythmic neck and shoulder movement, a clear contrast from spanish dance forms which focus on rhythmic hip and leg movements. Set to the fast piano notes, its quite a delight to watch. The hotel gym instructor, who also ran an aerobics session in the evening tried a fusion of aerobics with Eskesta, much to the chagrin of a two left footed creature like me. Nevertheless, I tried.

* The largest indian population in Ethiopia are not Indian business men mainly gujrathis like I had thought before, they are actually Indian teachers, whom the ethiopians hold in very high regard. Long before IT became India's major service export, Indian teachers were already spreading knowledge in a remote corners of africa. Most of these people are employed by local universities on a UN funded programme, with dollar salaries which are significantly higher than what the locals get paid. Now thatz one reason, any Indian tourist is greeted with a pleasant namaste followed by a discourse on bollywood from Amitabh Bacchan to Shahrukh Khan. Sadly, the actresses are never once mentioned.

* The most popular indian export is neither the teachers nor bollywood. Its Bajaj. The autos were introduced in the country some 10 yrs back and have caught the imagination of the locals like nothing before.

* The economy finally .. yes .. claimed to be growing at 11% over last 5 years, albeit on a v v small base. Total exports miniscule at USD 2 bn a year. On a per capita basis for the 70 mn population, that would be among the lowest in the world. No oil, no gold, no diamond, no great english, no technology, no port, no rail, poor roads, but yes .. good air connectivity. That leave agri products and agri input dependent small industries like textile and leather. Inflation at 35% last year (needs to be verified). Completely import dependent economy, with a currency pegged to the dollar. Power production - 95% dependent on Hydro Electricity. The El Nino or whatever phenomenon, this monsoon is expected to nearly cripple an entire country's economy, with nearly 50% power deficit. Tourism potential v high, but largely untapped.

* Ethiopian expat population in US number around 15 m. Compare this to the nearly 25 mn Indian origin residents. But given Ethiopia's population of nearly 70 mn (compared to over 1 bn in india), that would be a sizeable expat population. But per capita earnings of the expats from the two countris are poles apart. Unlike the Indians, the Ethiopians predominanty work in low skill jobs. But it is still noteworthy, as much of the migration happened in the post colonial period and not directly a consequence of african slave trade of 18th and 19th century.

* Ethiopians consider themselves as among the most beautiful in africa. They are not black, but brown and moderately built, with pleasant features. Most of it supposedly inherited from the very attractive Queen of Sheba, who ruled in 10 century BC and married King Solomon of Israel. But what inspired the popular party game 'Queen of Sheba' .. is still a mystery to me ??

Friday, June 5, 2009

L.O.S.T in Real Life


In a classic case of real life imitating reel life, the mystery surrounding the disappearance of Air France flight 447, is the perfect prequel for my favourite sci-fi drama series of the past few years L.O.S.T. If we go by this version, also since the wreckage of the plane has not been found, the survivors are still alive, may be in a mysterious tropical island somewhere in atlantic.

WHODUNNIT ..
Is it secret alien base station in the lost continent of Atlantis, which was conducting a secret inter galactic energy transmission in the guise of a tropical thunderstorm, to periodically recharge their livelihood in the mountainous depths 6000m below sea level. Or is it a Captain Nemo's Nautilus, which secretly kidnapped the entire airline's crew and passenger base to replenish its ageing work force at the mysterious island in south pacific.

FLASHBACK in SEPIA ...
Ofcourse, the passenger list had its own interesting people. The ex royal descendant of the brazil, 3 chirpy teenage wannabe doctors from ireland, wise and experienced pilot, citizens of over 30 nationalities and also ofcourse, the secret spies of the CIA, british MI6, Israeli mossad, who were just returning from a well deserved beach side rio vacation after the success of the last secret spy mission. Each has his/her own story to tell. Ofcourse, the soccer crazy brazilian cab driver, who ensured that 3 passengers were delayed enought to miss the flight by a few minutes. Divine providence or some karmic connection. Over to the present now ..

BACK TO WHODUNNIT...
Some say that it is well known, that this portion of atlantic is the favourite dumping ground for satellite debris, was it that the plane struck by a failing satellite or may be a meterorite. At the speed at which the plane was travelling, it doesnt require a very big sized object to completely vanquish a 200 tonner airliner. Or was it a extra powerful magnetic field which caused a failure of the electric system a la bermuda triangle.

The yet to be deciphered coded message recieved from the flight 447 before the communication systems were lost ..

LHR1340 BCN1610 LHRQQQ 99/1 QQQBCN 98/A QQQQQQ 906/PAYDIV B

It has left officials puzzled as it doesnt comply with the standard aviation coding standards. May be in this code lies the secret that can potentially unlock the mystery of the flight disappearance. So codebusters out there, get set and go.

TO BE CONTINUED ...

Monday, June 1, 2009

Ritual Significance

If it is your once a year customary visit to native village temple and also the past 26 outings were really exercises in boredom, while trying to digest the incomprehensible chattering of the mantras and the inscrutable customs associated with the pooja and offerings to the god. All that changed on the 27th visit. As I spent time, thinking about the possible origins of temple rituals. For once, I also paid due attention to the entire pooja procedure, trying to relate mantras to all the Sanskrit, I had mugged up until class XII in the quest of getting a good board rank. It also lead to some very enlightening conversations with elders including my grandmom as well as the purohit. So much so, that I thought it merited a blogpost in itself.

Now, I am completely agnostic to religion & rituals. So I might sound trivial to the high priests of the blogging community. But to the others like me, I hope it would be interesting to read.

Why does every temple in a village has a huge bell just at the entrance to the sanctum sanctorum ?
Ans: Traditionally, the bell rung was to inform the villagers that a pooja is happening, so they may assemble. It was also a message from a visitor to the purohit of the temple, who typically lived in a house nearby, that a visitor has arrived

What are the major steps in a standard pooja procedure ?
The objective of a pooja is to invoke the god to provide darshan and bless the devotees. Three major parts are
1) Invocation
2) Arathi (Darshan)
3) Blessings (Prasad)

Invocation
A major part of the pooja is the invocation. Invocation needs to be accompanied by the wish list, that the devotee wants god to fulfill.

Invocation by cleansing involves abhishek of the idol with water, tender coconut, sandal milk, milk among others, so that god feels fresh enough to make the entry.
Invocation by offering involves offering fruits and flowers to attract the dear lord with the fragrance or the taste of the ripe fruit.
Invocation by singing, this involves the many mantras(Archane), bhajans in praise of the dear lord. Brilliant!.
Invocation by decoration is the best of them all, when the idol is decked in the most beautiful of attire and jewellery (Remember the lord of Tirupathi) to make it absolutely irresistible for his highness.

A few communities have unique as well as sometimes bizzare invocation rituals. These includes the ritual fasting of the jain community to appease the lord through their sacrifice of basic needs and desires to the extreme ones like Thaipusam in some tamil communities which includes body piercing of various forms. Sabarimalai Ayyapa temple rituals are also based on the sacrifice of basic needs concept.

Arathi (Darshan)
A temple was essentially ports of call for gods, when they visit earth. The figurines for gods were housed in a inner smaller room (sanctum sanctorum), which is reached through passage through several larger rooms. Typically this inner room, was meant to be a dark place. In those days before electricity was invented, When the Arathi was performed, the light from the lamps ensured, its the only time the devotees got to see idol of the god. This was symbolic of the god giving darshan to his devotees.

Women in India, typically light a lamp in the evening in front of the idol/ photo of the god. This is meant to signify that god appears and resides in the persons house every evening. In the older days, when nights were meant to be dangerous, the presence of god was meant to be a reassurance. Indian women, especially married ones, even to date follow this practice as part of their daily ritual.

Blessing (Prasad)
Blessing typically comes in the form of various things used in invocation. The water/tender coconut used in Abhishek is offered as teerth to devotees, after Darshan. Devotees typically take teerth in two ways - a few drink it and assimilate the blessings in the body. A few others put it on their top of their head, as it expected to seep in through from there into the entire body.

Blessing is also provided in the form of fruits and flowers offered to the god earlier. In South India, if during an Arathi, if the flower on the lord falls off, it is considered to be mighty auspicious. The devotees cause for invocation was definitely bound to come true.

Blessing in the form of Arathi flame is the most interesting. Now the Arathi flame, when performed is supposed to have caught the sight of the lord. So when this is passed around, each devotee passes his hands around the flame of the the Arathi and touches both his eyes. This is meant to permanently capture divine image in the eyes of the devotee.

What is the significance of Turmeric and Kumkum in traditional rituals ?
Kumkum is meant to be applied on the forehead (Sindoor in north india) as it is supposed to ward of the evil eye. So the red coloured kumkum is supposed to have a protective significance. The yellow coloured turmeric is meant signify health and prosperity. In South India, it is customary to offer both colours to women when they visit your home. South Indian women have a practice of first applying the kumkum on the host's fore head, then her own forehead and then to her mangalsutra. Her husband gets the additional insurance cover for free.

Is Vastu shastra based on some rituals?
Now there are so many temples where poojas keep going on and god has limited time. So he has to make a choice. Now this competing scenario lead to differentiation. It is believed that some god come from particular direction(preferably east and north) and prefer to reside in a area of particular size along with convenient entry route. Now this premise lead to an architectural planning principle called vastu shastra. It will tell you which direction to place your entrance door, how big to plan different rooms, where to locate the pooja room, which colours appease the gods better. Vaastu shastra also clearly indicates a modular/simplistic planning without too much creativity. In essence, non angular/circular walls to ensure god doesn't lose his way, while trying to reach the pooja room.

One Ritual, I still havent understood is the concept of Kalash. The steel pot shaped structure, with betel leaves and a coconut in the mouth. Would be glad if somebody could enlighten me on that.

Wednesday, May 27, 2009

give me a A, give me a I, give me a L, give me a A …..AILA! re

NEWSFLASH: Cyclone Aila strikes Kolkota … Is it Sachin's revenge on KKR for the big loss against them in the recent IPL? or may be retaliation against the Fake IPL KKR Player for giving him this outrageously funny nick name?. But still what an awesome name.

A little research and what I find out. Cyclones until recently didn’t have names. But Hurricanes and Typhoons always had one. Since the Cyclones affect multiple countries in a region, an easy to use naming convention would help with better communication across countries with different languages and standards. Each member country of of a South Asian Meteorological association takes turns in naming cyclones. In this case, Aila, in thelocal language of Maldives, means Fire.

Dont you see a commonality in the names. If Katrina is recognised world over, South Asia still remembers the cyclones of the recent past - Nargis mesmerised Pakistan, Bijli struck Bangladesh. Scientists have already named the cyclones predicted by them in the future. Nisha has set her eyes on India, Laila to follow Nargis all the way till Pakistan and Phyan to harass Myanmar in protest against the detention of Aun Sung Syu Kyi.

Strange coincidence that the cyclones are all named after women. Why ?. As we all know, Cyclones usually represent fury and destruction. The joke that is doing the rounds in meteorological circles is that, the scientists at work named the cyclones so, as they remind them of their wives back home.

The scientists better keep silent. In the times of Amma & Didi, it is preferable to assuage your better half’s angst, rather than run into a risk of getting into legal tangles. Like an airforce officer, found out during a recent supreme court judgement. A vacation bench of Justice Markandeya Katju and Justice Deepak Verma threw their hands up, quoted in the judgment to the harassed husband in true Mumbaiiya accent - ‘Ae... Shane, Jyada Dimag Ko Taan Nahi Dene Ka, Chup Chap Biwi Jo Bolti Sun Ne Ka

Aila!

Tuesday, May 26, 2009

Quiz Time

Keep you google search tabs ready. 5 questions, 5 minutes. Your time starts now!

Q1: Name this lady who played Roop (Kareena's Cousin Sis) in Jab We Met. She is also the hostess of the most popular dance reality show on Zee TV. She is also a poet with special interest in Shakespearean Literature.


Q2: Identify this daughter-in -law of the one of the most important cabinet ministers from South India.The cabinet minister quit his long standing finance job , to become a home maker (literally) recently. The lady is also a doctor and a trained Bharatnatyam dancer.


Q3: She is a very popular british cookery show host on 'Discovery Travel & Living'. Despite being on the wrong side of the 40s, she still has hundreds of websites dedicated to her. Born to a former Chancellor Ex Chequer and Heiress to British business house, she has carved a distinct identity for herself.


Q4: She is the second daughter of highest paid actor in India, who is worshipped by legions of fans in one south indian state and across several asian countries as well. A graphic designer, she is producing animation movies with Warner Bros currently.


Q5: Identify this immensely popular hollywood actress, who started her career with 'The confessions of a teenage drama queen' and hit the popularity charts with her role in the sci-fi blockbuster 'Transformers'.


Now there is a connecting theme in the answers to all 5 questions. If it is one late saturday evening and you have five eligible bachelors sitting around the living room, ruminating about life and suddenly you rake up the topic of 'Who you think is the most beautiful celebrity?'. These were the five answers that came out. Innumerable arguments and eventually, not a single guy agreed with another guy's choice.


PS1: What Anman eventually concluded - 'Beauty is in the IRIS of the Beholder, Never the twain shall meet'


PS2: If that was very easy, let me increase the level of difficulty. Now identify which guy chose which lady. Besides me, The other 4 guys would be Bertie, Da-1(Banker), Da-2(Consultant) and Anman. Should be easy for anyone, who knows the 5 guys well :-).


Monday, May 25, 2009

The long & short of it

First, I owe an explanation for the previous post. Well, it was an attempt to write a short & witty post. A touch of Hamlet & hence the Polonius quote,might have been a bit over the top, nevermind. More importantly, for me it was reflection of Facebook/Twitter addiction, that is so omnipresent. Verbosity seems to have gone truly out of fashion. Broadcasting tweets and facebook 'what is on your mind? one liners are definitely the in-thing'. Advantages are many. Well, you dont need to comment, you can simply like a status. If I am not wrong, 99% of blog post comments just mean ' I like what you have written' sort of stuff. Nice & Easy!

Now that should leave me, a 2 month old blogger feeling completely outdated. Yes & No. Yes, coz I am quite tempted to quit this sudden blogging craze and I am just looking for an excuse. No, Coz a blog has so much more to offer. But how ?. Well, to a sizeable bunch of friends I know, blog is good source of alternate reading during office hours.
1) If you have plenty of time to kill, 2) your company IT policy doesnt allow orkut/facebook access, 3) short one liners just arent enough meat for reading pleasure you are looking for.
Verbosity is definitely in, Brevity is definitely out. It also reminds me of a Tam friend's reason for preferring 'The Hindu' over TOI. Given the same level of information content, the sheer verbosity of a Hindu article makes it more satisfying to read.

Second reason, you can't post pictures in tweets/status msgs. If you do upload an album, you can't storyboard them into a nice read. Blogs score again!.

Third & the most important reason for me, It's about addressing a select audience. Readers would visit your blog, purely out of their own self interest. Status messages might seem like forcing your point of view/thought on an unintended audience.

Blogs I have seen, over a period of time tend to get biased towards one particular area of interest/subject. Book reviews, Movie reviews, Football/Music blogs, Stock market views among others. In my personal opinion, what brings me back to a blog, is sheer anticipation of what topic next ?. As long the blog has personal touch/opinion/viewpoint, I am sure I would keep coming back, however mundane/trivial some of the posts might be.

Personally, the day I get repetitive & have little new/different to write about, I would like to quit.

Monday, May 18, 2009

I, Polonius

Brevity is the soul of wit

Thursday, May 14, 2009

10 fondest childhood memories


Well, this post is definitely inspired by the Honest Scrap Award, that I received from my dear friend Mrunalini, for being a regular reader of her blog. The funda is that the recipient of the award has to write '10 honest facts about themselves'. Then he/she needs to forward it to 7 other people.

Well, since I have a clear promise to myself , that I won't to write about my current personal life or crib about any frustration on my blog. I would write about 10 fondest memories from my childhood. I don't know how many of you had similar experiences to relate.
  1. I was the local tyre running champion in my neighbourhood. The game is simple. You get a old tyre and use a stick and run the tyre over a distance. I had the advantage of owning a bigger and thinner Luna tyre that my uncle had gifted me once, while all other friends had smaller and fatter Bajaj Scooter tyre, the most prevalent one those days. But I was never good in the game of marbles (goli) and the marble slab game, where you had a clear a pile of matchbox covers.

  2. I have been trying to whistle and blow a bubble gum since childhood. I still can’t whistle, but I learnt to blow the gum, instinctively one Saturday afternoon in my class IX, while playing a cricket match

  3. Rs 10 per month pocket money that I used to get, was spent mostly on lunch time treats which included Rs 1 Kismet Chocolate, 50 ps Lolly (pepsi), Rs 2 Yummies chips and the Rs 4 rubber ball to play cricket

  4. I owned this pink coloured tricycle, which I drove for quite a long time. There after it was gifted to a cousin, who later gifted it to another of his cousin. I believe it still exists, may be in an attic somewhere

  5. I collected WWF memorabilia during those few years, when the craze had reached feverish pitch among all kids. These included splash cards and a big poster of Bret Hitman Hart, that adorned wall of my room for quite sometime.

  6. I have watched every quiz show that used to play on Doordarshan – Quiz time, Parliamentary quiz, BQC etc. Most of them enjoyed competing against my grandpa and the one who answers most questions had to gift the other a chocolate. I have also watched every Hindi movie played on doordarshan on Friday night and Saturday night.

  7. Any house construction work in the street was the season of joy for all neighbourhood kids. You got a huge pile of sand to play and make sand castles, dig rat holes (Kappe Goodu in Kannada). You return home all dirty and you are ordered to enter through the backdoor straight into the shower.

  8. I never had much writing ability. But in rare moments of creativity, I had written poems, short as well as long ones. Though I never filed them, I found out recently that my mom had penned down each one of them in her own little personal diary, without my knowledge

  9. I was the shortest guy in my class until class X. So much so that, My mom managed to buy a half ticket for me in Bangalore city buses until I was 14, while the legal age for half ticket is only 12.

  10. I registered for Bungee jumping once, but chickened out at the last minute, when my fear of heights finally got to me. My sister, 5 years younger to me, barely 12 then, completed the jump instead of me, ensured that I became the butt of jokes in my family

Added on demand ..

My pleasure to award the honest scrap award to some of my favourite bloggers

Manan : Dude! You were damn witty/funny in ur writing sometime ago. What happened now?. I hope thats provocative enough :)

Vimal : Now stop acting pricey and restart blogging :-). I hope to see the distinctive KADHAL flavour in your list of 10 things.

Tanvi : Madam, you may pick 10 of your favourite paragraphs from books your read. I am sure, most of us would not have even heard of the author, let alone the book :)

Mahesh : You can list 10 favourite stock picks for the month or may be 10 banks most likely fail in FY10 :)

Siby : I would like to read his 10 most perverted jokes. Guruji, please accept this humble request to enlighten our ignorant minds :-)

Wayne : Good boy Wayne would like to tell us, about some not so good mischiefs he has played in life. I hope there are 10 of them, or else you can cook up some stories as fillers

Kasturi : Not a blogger yet. This is just the right impetus you need to start your blog, that should definitely impress your special someone :)

Wednesday, May 13, 2009

Mobile Story 2050

We all know how mobile phones have impacted and continues to improve our lives in a big way. Much has been written about converged device of the future, with mobile phones at the centre as the universal control device. Here is what I want my mobile phone to do for me in 2050.


In addition to the regular app TODO list, I want to add an application WISH LIST. Let me cite a few examples, how I imagine it to work.

1) I wish I want to watch a certain movie ABC, while dabbling with boring paper work at office. My mobile would communicate wireless to my home automation hub, Which would direct the set top box to place a download with the service provider's server. Well, the service provider's server would place a search with YouTube or bit torrent, find the AVI file, download it and stream it across to the set top box. Now based on my synchronised calender schedule, my mobile would plan to screen the movie.



2) You are feeling lonely and you wish you could spend some time with your best buddies .. Well, my mobile device now is equipped with voice analyser and SMS analyser. It has mined all communication (voice & data) for key words which indicate your mood/state of mind. It also has a record of people, with whom you communicated most, when you felt similar during the previous times. The mobile phone decides to act on his own, and messages your identified buddies, indicating that you are in mood for a chat. If none of them respond, you get a automated call from a AI software called ELIZA, which is trained to counsel lonely individuals, while interpreting your voice/data responses.



3) On the way back from a long day's work, you look forward to a warm welcome at home.Well, GPS of today is the spatial alarm of the future. You receive reminders based on location. The moment you reach within 5 km radius of your home, the google latitude app on the home automation server detects the your impending arrival and activates AC to cool the living room, communicates with the microwave to warm the food and the coffee maker to keep the warm cuppa ready in time for your reaching home



4) You are constantly worried about the health of your loved ones. You wish , there could be a solution. Watches of the future would come with pulse rate monitors, placed along the strap. These would have blue tooth dongles to communicate with a mobile device on certain events. These mobile devices can periodically update a central mobile device, which should help you keep track of health of your aged parents and little kids. In case of an emergency like a heart attack, the pulse rate monitor can directly connect with the defibrillator to address first aid. Or may be, the mobile device based on current location can check with the nearest available ambulances and even place an request for immediate arrival, while providing your current location coordinates automatically.



5) I am at a conference and like to build a good network of business contacts. Now when, LATITUDE is integrated with LINKEDIN, the moment I enter the conference arena, I will get the directory of all attendees in the area. I would use a filtering criteria to shortlist relevant sales targets. Now, the blue tooth application would alarm me, whenever I come in proximity of any of the people in the target list. Immediately, LINKEDIN would provide me with profile detail of the client including conversation starters. if connected to the target through a common acquaintance, you know, whom to ask for an introduction, if he/she is around.

Well .. I am not much of a techie these days .. May be some of these apps are already available in US or elsewhere .. Well .. I would definitely want to have them.

If you have such ideas at some corner of your mind, you are welcome to share it in the comments section :)

Friday, May 8, 2009

Whose team is it anyway ?

Who is bigger ? Owner or the team ? .. If the ongoing KKR saga is anything to go by, its clearly a case of owner's megalomania. Any sensible businessmen would invest in a business only if his expected returns are higher that his opportunity cost of capital. If Shahrukh has a personal appeal , so does Cricket as a game, Sourav as a star and Kolkota as a city. If reality shows like Indian idol, Dance India Dance over the last few years are anything to go by, regional loyalties of Bengal and north eastern states are the strongest. Sourav has the strongest regional fan following, not even Dravid or Tendulkar had fans crying hoarse/ protesting in streets when dropped from the national team.

I am reminded of a lesson in brand management about value proposition. It talked about three different benefits - Functional benefit, Emotional benefit and Self Expressive Benefit. While tough game of cricket played and match won is an functional benefit, the emotional benefit comes from the fans associating themselves with Kolkota as well as the support for Sourav as the bengali representative. Shahrukh khan represented the self expressive benefit. All fans identify with Shahruskh, they want to be like him, they love seeing him on TV, but you wont miss him if he not there.

The fancy team dress and the hummable team song in bengali was excellent symbolism. While the performance of KKR in IPL 2008 wasn't great, it still was not as miserable as say RCB or DC. But that was not enough for Shahrukh. He started believing that KKR appeal extended across the country, across age groups. The glitz and glamour would haze out the raw passion of Eden gardens crowd cheering for their favourite bengali cricketer. Like EPL clubs, he thought a top ranked coach would dramatically turnaround the fortunes. An array of sponsors and a profitable first year, just added to the over confidence.

What he did not realise that, the ManUs and the Liverpool's of the world have been around for decades and have loyalties which transcend generations of players, viewers and fans. IPL is still in its infancy and KKR is still being evaluated by the audience. Niether IPL nor KKR can take the loyalties for granted. By rubbing sourav the wrong way, squabbling with bengal cricket association besides suffering the ignominy of being bottom placed team, KKR's business plan is in a complete disarray. Mere symbolism can't sustain the appeal of a brand.

Its high time KKR revisited its communication strategy, if it plans to retain any of its sponsors/supporters. First, get dada back at the helm. Bengalis love his mis fields , they adore the fact the he runs his opponents out, they can forgive his low strike rate. Instead of getting the local boys to warm the bench, get them a few games and a little more publicity. Any amount of good PR will only help salvage some pride, badly hurt by the fake ipl player blog.

As far as team performances go, they have been brave losers in many close matches, unlike RCB and DC last year. The fighting spirit has its own charm. Goran Ivanasevic or Jana Novotna were players better known for their brave losses than victories.


Will we see a reborn KKR next IPL ?. Anybody's guess..

PS: Is it sheer coincidence that Mumbai team was named Indians and the team blue jersey resembles the national team's colour the most?. May be its clever branding or just that RIL never had any mass consumer brand to advertise. Thankfully, the Maratha factor has also been underplayed.

PPS: Why have owners of the Delhi and Chennai teams keeping a low profile ?. No owners/No stars to be seen around to cheer the teams.