Thursday, October 14, 2010

Till the Sodexho comes home


It is well known, Shopping to women mean more than just buying. Various studies have shown the percentage of disposable income spent by men vs women on shopping. The number of km that women on an average weekend traverse in shopping malls in search of a good bargain. Well, ubiquitous it may seem with all women. 


I have an interesting observation to share. A coffee table discussion with colleagues at office, lead me to believe my recent experience is not so unique after all. Well, the experience is about my monthly sodexho coupons.

Come beginning of new month. Wife is very eager to know, when the SODEXHO coupons are coming. Joy of affirmation is accompanied by dreams weekend of shopping, as you know you don't pay money for what you buy. Its an altogether different story, that sodexho is still part of the CTC. But at a subconscious level to wife, sodexho is not money. Its a steal, a great bargain and subsequently great joy.It appeals to certain  instincts that delve deep in the psyche of women.   

The monthly grocery shopping can always wait till sodexho comes home.

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